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Modes of Publishing

March 20, 2012

Unlike last week’s readings which focused on the rise of multimedia platforms; this week centred upon the whole industry, in respects to the past and current ways of publishing distribution. As the lecture and readings showed, print media is becoming phased out by various online resources. Hence the print media has decided to follow suit by creating their own online system of publishing.

With the use of free online resources on the rise, people are now reluctant to purchase the news published in the print media.  Print media corporations now have to look for new modes of publishing in order to gain coverage and ultimately make a profit. An excellent example of this is the New York Times’ paywall system. This allows the users to preview the content and then asking them to pay a subscription in order to view the full content. Guardian editor Alan Rusbridger sees that the paywall’s will affect the integrity of today’s journalism and claims that they could ‘lead the industry to sleepwalk into oblivion’ However, despite all the criticisms, the use of the  paywall system has shown to be quite successful.

 

With the recent growth of paywalls and other print media organisations utilising the online resources; will their success continue to grow in the future?  One aspect that may inhibit this is the concept of the public sphere. Going back to the 15th Century, Johannes Gutenberg’s construction of the printing press (one of the first modes of publishing) enabled the eventual growth of the public sphere (i.e. we are socially brought together by the publication). Fast-forward to the 21st Century, the concept of the public sphere is still strong yet even more enhanced and evolved than previous centuries. Yet in this century, we go from Gutenberg to Zuckerberg who has created a somewhat online public sphere. This growth and change in the public sphere has resulted in people becoming more socially interactive and reduces their need to purchase news.

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